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Proact will deliver a new IT Infrastructure to advertising agency Forsman & Bodenfors. The solution includes a new storage environment, a server structure that responds to both existing and future data storage needs while also providing Forsman & Bodenfors with the flexibility in the IT environment required by the core operations. Proact will also deliver local support.

Forsman & Bodenfors (F&B) is one of Sweden’s largest advertising agencies with offices in both Stockholm and Gothenburg. F&B has been noted both nationally and internationally for its work with several of Sweden’s largest brands, including the popular commercials with Jean-Claude van Damme and Zlatan Ibrahimovic.

F&B works extensively with “heavy” formats such as video and images, which is creating large, unwieldy and growing amounts of data.

”We decided to go with a future-proof setup comprising a storage solution, optimised backup and virtualisation of servers. That is where Proact’s specialists came in with valuable knowledge, says Piero Giobbi, CTO, Forsman & Bodenfors.

Proact's solution includes primary and backup storage and both physical and virtual servers. The scalable solution can easily be expanded as needs grow. The storage solution also provides a simple and fast backup management by taking so-called "snapshots" of stored data and store only changes of the data, not a full copy. The agreement also includes local support from Proact.

“Forsman & Bodenfors has unique challenges when it comes to data storage. It is imperative that their critical data is secured in order to continue to grow as an agency. It is therefore very exciting for Proact to be part of this journey and at the same time see how F&B appreciate our professionals and our local support”, says Dan Mårtensson, Regional Manager at Proact.

For more information:

Martin Ödman, CEO, Proact IT Group AB, tel. + 46 733 56 68 11, martin.odman@proact.eu
Peter Javestad, Vice President/IR, Proact IT Group AB, tel. +46 733 56 67 22, peter.javestad@proact.eu
Dan Mårtensson, Regional Manager, Proact IT Sweden AB, tel: +46 (0)733 566 830, dan.martensson@proact.se

About Proact

Proact is Europe’s leading independent integrator in the fields of data storage and cloud solutions. Proact supplies business benefits by helping companies and authorities over the world to reduce risk and costs, and above all, to supply flexible, accessible and secure IT services.

Proact solutions cover all elements of data storage, including virtualisation, network functions and security, and the company has more than 3 500 successful projects behind it, along with vast information volumes which are managed at the Proact data centre.

The Proact Group has more than 640 employees and conducts business in Belgium, Denmark, Estonia, Finland, Latvia, Lithuania, the Netherlands, Norway, Slovakia, Spain, the United Kingdom, Sweden and the Czech Republic. Proact was founded in 1994. Proact IT Group AB (publ), its Parent Company, has been listed on the Nasdaq OMX Stockholm since 1999 under the symbol PACT.

For further information about Proact’s activities please visit us at www.proact.eu

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