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2008-02-08

Storage and archiving specialist Proact is expanding in Northern Europe – and things have got off to a flying start. Seven new staff members have already been recruited in the Netherlands, and work has already started at the new office. At the same time, the company is looking to establish a presence in other countries as well with a view to becoming the biggest independent storage and archiving specialist in Northern Europe.

The Proact business model is based on acting as an independent specialist in the field of archiving and storage solutions, a direction which has proven very successful in the Nordic Region and Baltic States. Now, with several years of success behind Proact, the company is rolling out the concept in Northern Europe, focusing initially on the Netherlands.

“Our specialist knowledge is our strength, and to grow more quickly we need to look to new geographical markets. This will also allow us to provide better support to several of our international clients. We had an opportunity in the Netherlands a month or so ago in that we were able to recruit several key individuals at the same time. Now we are already up and running,” says Olof Sand, President and CEO of Proact.

Proact is using its own forces to establish a presence in the market in the Netherlands, and its strategy is to continue its organic growth in Northern Europe; although takeovers have not been ruled out.

“We have a strong business model which we can implement rapidly on new geographical markets. Most other companies opt for growth through acquisition, and this is something we may look at – although we prefer organic growth. We are a knowledge company, and in the long run it is all a matter of finding the right people. This is far more important than the speed at which we establish ourselves,” says Olof Sand.

The Dutch storage and archiving market saw a turnover last year of about SEK 6 billion, a figure which should be compared with the turnover of the Nordic Region and Baltic States together – SEK 9 billion or so.

“We are now establishing a presence on a market which is relatively small in geographical terms, but which is very valuable and offers enormous potential. Our aim is to have 20 staff in the Netherlands by the end of 2008,” says Peter Javestad, Vice President at Proact.

Work on establishing Proact in other countries in the rest of Northern Europe is ongoing in parallel with the initiatives on the Dutch market. There are already offices in the Nordic Region and Baltic State, but Germany, the United Kingdom, Belgium and Poland are also on Proact’s wish list.

“We should have a presence in most countries in Northern Europe within the next three to five years. We are aiming to become the biggest independent storage and archiving specialist in the entire region,” says Olof Sand.

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